The secret is in the execution.
Based in Sydney, Australia, Interesting By Default Pty Ltd works with ambitious companies to differentiate them from the crowd. The clients we work with have big ideas, want to further entice their customers and disrupt industries. Our technology consultancy takes a collaborative yet holistic approach, from the seed of an idea to the final product, and its ongoing evolutions. Whether it's integrating with your team or working along side your business, we have a disciplined process that enables full-transparency and continuous delivery of business value. Along the way, we help companies embed Agile and lean practices into their workflow. We bring extensive experience from the many industry sectors that we've worked across and our forward-thinking mindset.
Our founder has over 8 years experience in driving innovation across several industries from real estate to ecommerce and hospitality. We’re on the pulse of modern technology, and adapt our practices, frameworks and use of technologies to help you quickly uncover unknowns and move fast —all to deliver you quality software that people want to use.
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Level 2, 101 William St
Darlinghurst, NSW 2010
CUSTOMER RESEARCH & TESTING
Human behaviour is constantly changing and fast growth of technology only increases the rate of change. Without the understanding of your customer's needs and frustrations, the result is often a "not so delightful" customer experience and/or a product that is "too hard" to use. We can help expose new opportunities to provide additional value to customers and satisfy their pain points.
experience & UX Design
The way people consume technology is constantly in flux, so the digital experience must adapt quickly and push the boundaries. From visualisations to "working" prototypes, we use lean approaches to identify issues and uncover unknowns early on. Interesting By Default strives to create software and digital products that customers not only love, but will want to use again and again.
LEAN PRODUCT DEVELOPMENT
The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges and complexity within the product development process and communication across a cross-functional team—challenges that we can help you overcome and control.