What We Do
CUSTOMER RESEARCH & TESTING
Human behaviour is constantly changing and fast growth of technology only increases the rate of change. Without the understanding of your customer's needs and frustrations, the result is often a "not so delightful" customer experience and/or a product that is "too hard" to use. We can help expose new opportunities to provide additional value to customers and satisfy their pain points.
Demystifying organisational behaviour is in itself a creative practice. It requires finesse, strategic structuring, and in many ways, empathy. At the end of the day, positive working relationships are important. That’s why we listen and learn before jumping to solutions.
EXPERIENCE & UX DESIGN
The way people consume technology is constantly in flux, so the digital experience must adapt quickly and push the boundaries. From visualisations to "working" prototypes, we use lean approaches to identify opportunities and uncover unknowns early on. Interesting By Default strives to create software and digital products that customers not only love, but will want to use again and again.
The fast-paced growth of technology requires a disciplined process from experienced technologists who have applied these skills in many environments and situations. Our company gives you an holistic approach, so your company can get the best competitive advantage.
LEAN PRODUCT DEVELOPMENT
The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges and complexity within the product development process and communication across a cross-functional team—challenges that we can help you overcome and control.
Running a lean and agile business has several benefits. There’s a lot of potential, however, when not implemented correctly, it can quickly become unproductive and appear as though the methodologies do not work. We can help you get on track.